Abstract Voltage-gated potassium channels (VGKCs) comprise the largest and most complex families of ion channels.Approximately 70 genes encode VGKC alpha subunits, which assemble into functional tetrameric channel complexes.These subunits can also combine to form heteromeric channels, significantly expanding the potential diversity of VGKCs.The fun
THE INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF WARDAH LIPSTICK PRODUCTS THROUGH BRAND IMAGE AND BRAND CREDIBILITY
This study aims to analyze the influence of celebrity endorsement, brand image, brand credibility and purchase intention on consumers of Wardah lipstick products in Kediri City.The population of this study is consumers of Wardah lipstick products in the city of Kediri.The sampling technique used purposive sampling with Pants and Scrubs 120 responde